Alex, owner of Artistic Alchemy Ltd, has loved most things  "geeky" her entire life and and being able to mix this in with business has been amazing. 
 

In 2014 she started her first business of making pet accessories due to her love of animals, a few years later she started dabbling in human accessories. After getting the technology to be able to print custom designs on collars & leads she thought "what else can I print on?" And there is where Artistic Alchemy would turn more and more into a conscious decision. 

She has loved art but never had any talent doing it herself so she decided to reach out to few NZ artists she admired and here is where things started getting real. It was time to look into this new passion more seriously. This where she made the decision to focus everything onto Artistic Alchemy.

Today she is working with over 20 NZ Artists to bring their art to life on everyday items so you can enjoy it in more ways than one. She is passionate about fan culture and supporting artists.